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If it is transparent that revenue will be invested into other forms of transport providing viable alternatives there is likely to be greater acceptance. In London, residents supporting the charge increased from 53 - 67% when it was proposed that revenues would be invested back into transport improvements (CfIT, 2006). In the UK, to encourage congestion charging as an option to manage travel demand, the Transport Act 2000 requires Local Authorities to retain net revenue raised from congestion charging and/or private non-residential (PNR) charging for a minimum of 10 years to reinvest into local transport schemes. This provision may be critical for cities to secure sufficient public acceptance while offering a mechanism where charges can be offset by a new revenue stream to finance improvements in local transport and infrastructure (Blythe, 2005; CfIT, 2006; Kakkad and Rossiter, 2007).